Product Marketing Manager, Senior. Summary : Creative and self-directed marketing and project manager with over 16 years of experience with a Fortune 500 company. Headline : An accomplished bilingual senior marketing professional with specific experience in the development and implementation of business development plans, corporate responsibility programs, public relations, e-digital, branding and strategic planning. Objective : Over 15 years of Information Technology (IT) and business management experience with key focus on Agile and Waterfall Methodologies. Skills : PowerPoint, Graphic Design, Excel, Event Planning, Photoshop. Created a planogram merchandising database which allowed the team to drill down to the store level. Prepared annual budget in consultation with Vice President of Operations/Marketing to allocate resources to territories. Build collaborative relationships at all levels of the business and across functional teams. Visited and … Devised and executed operation and marketing plans to revamp business processes to deliver high value brands. Senior Marketing Manager Resume Vorlage, Vertrag, Schablone, Formular oder Dokument. Developed new process for the creation of a new Account Acquisition Sales strategy. Leveraged brand building fundamentals and consumer's researches to deliver business building commercials programs and formulated specific initiatives that led to growth, profitability and market share gains. Drove 200% of CRM Trigger goal and met 96% of Trigger double-stretch goal ($110M). Implement revenue driving social media strategies and manage the online voice of each unique account. Implemented social media advertising via LinkedIn and YouTube and generated 136,000 impressions and added 3,859 followers in an 11-month period. Developed strategies to provide consumer insights and business support to validate innovative initiatives. Organize events and road shows for branding and prmotion . Pro Tip: If you complete courses on digital marketing from Hubspot Academy, you can pin a badge to your LinkedIn profile. Jobfinden - StepStone! To ensure the team is effectively conducting its marketing operations, the Senior Marketing Manager Resume gives a list of the following duties to be performed – conducting marketing research including current trends in their niches, desires and wants of customers; building campaigns, gathering data and conducting surveys, implementing marketing strategies, conducting performance analysis, assisting the marketing team and making modifications to current marketing campaigns. Marketing manager CV profile. Responsibilities included: market positioning and brand management, budget management, media planning and buying, lead generation, content marketing, agency management, online and social media marketing and execution of trade shows and events both domestic and international. As the Senior Marketing Manager, you will build the commercial strategy by bringing together a cross-functional, cross-portfolio team of colleagues and external vendors. Analyzed business developments and monitored global market trends. Effectively follows the marketing process to coordinate and align … Skills : Microsoft office, Excel, Google Analytics, Google Adwords. Exceeded FY14 $170M goal by 19%. Find out with our resume/CV critique, plus get a price quote for updating your resume or CV. Provide strategic leadership and drive profitable revenue growth in a territory of 21 accounts with $67M total managed volume. Championed best practices with key stakeholders ensuring interest in the success of onsite and email campaigns. Skills : Adobe Creative Suite, Microsoft Office, SalesForce.com, ExactTarget, HTML. Promoted product-branding initiatives, developing marketing campaigns and materials for communications, emails, web content, and social media including Facebook, Twitter and Instagram. 15 years’ experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including: 1. 2. Collaborate with UX team to improve conversion rate and overall user experience. Partnered with executive media sales teams to develop and implement ad sales marketing and research initiatives in support of national cinema-based advertising efforts. Adept in using digital marketing platforms to increase sales and overall company productivity. Created and executed a social media marketing plan. Managed a $1 million annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters. Skills : Integrated Marketing Communications, Emerging Media, Creative Marketing, Digital Storytelling, Public Relations,Social Media, Audience Insight, Brand Management. Team with analytics staff to build search engine marketing reports in Bright Edge; generate data for search analytics, keyword ranking performance, competitive rank, and link profiles. As marketers, you can think of this as your elevator pitch. Return to samples page. Possess the ability to work well with others and under pressure while able to meet tight deadlines. Developed successful programs by building strong cross functional teams both internally and externally. Partnered with creative agencies, BU, customer insights team and customer research to deliver the right message, to the right customer, at the right time. Individuals seeking to work for this marketing field should focus on the following – experience analyzing data, knowledge of market research practice and techniques, knowledge of social media platforms, project management expertise, proficiency with SEO, familiarity with a variety of marketing strategies and cost analysis experience. Managed marketing, lead development and sales programs for regional franchises of national consumer club. Objective : Proven track record of turning around challenging declining businesses to sustainable growth; Transformed The Body Shop Channel, grew the business by more than 30% with improved ROI. Proven leader in organizational and execution environments. Assessed and measured employee performance and business impact. Recognized for the business to expand quickly a reliable management tool was needed to merchandise 2000+ stores with varied check lane configurations coupled with legal restrictions by state of what financial products could be sold in a given location. Created individual development plans and guided/coached to influence performance and succession development. Proven ability to develop collaborative approaches to solving problems, through effective solutions that impact the bottom line while ensuring customer satisfaction. Project revenue and EBIT for all new products and conduct breakeven, ROI and IRR analysis. Die besten Stellenangebote für Senior-Marketing-Manager und Marketing und Kommunikation. Planning and implementation of numerous national onsite educational visits, to include; lunch and learns, education fairs, career fairs, and town hall meetings. Summary : Progressive sales, management and marketing experience. Lead the marketing department and support the broader organization by developing strategies to increase business, conversion rates, user engagement and brand recognition. Identified key insights and oversaw development of standardized category and product materials for use by key stakeholders including sales and marketing. Created brand materials for the ad sales team designed to build brand loyalty and support the sales effort. Supported NCM-corporate and cinema-centric social/non-traditional media and messaging efforts including tactical development of corporate blog including design, site integration, and content creation. Led a team of three professionals responsible for all aspects of marketing and advertising. Implemented marketing plans for the Magazine Division working in conjunction with editorial and sales leadership to develop marketing, communication, and event strategies & tactics to achieve financial goals. Developed targeted short term and long term strategies proven to meet or exceed business goals. 1. senior marketing manager. Promoted high efficiency Energy Star appliance replacement programs. Einfach zu verwendende Word-, Excel- und PPT-Vorlagen. Contributed to 5 point increase in KLAS customer satisfaction scores, exceeding target by 3 points, through increased customer communication and product awareness campaigns. Created strategic presentations and pitches aligning advertiser targets, objectives, and KPIs with NCM offerings; developed multi-year, cross-platform advertising programs to meet needs of Fortune 500 clients. Skills : Microsoft Office, Adobe, Indesign, Photoshop, Illustrator. Managed industry and key account prioritization on global scale. Collaborated with sales/BD, marketing, product, communications, social & PR teams. Increased early season snowmobile sales by 58% year over year in a down economy by revitalizing program. Decisive: Capable of delivering quick solutions to the marketing challenges. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company. Completed Company-sponsored Leadership Academy. Besides extensive marketing experience, resume samples for this job also emphasize leadership, teamwork, time management, supervisory and mentoring skills, and computer proficiency. Developed goals and identified required resources, including personnel and innovative technology to drive growth. Skills : Microsoft Word, Excel, Publisher, Power Point and Outlook Express; Adobe InDesign, Illustrator and Photoshop; Quark Express; WordPress; Dun and Bradstreet marketing databases; PC and Mac-literate. Managed $300K annual budget with full accountability for performance against immediate and long-range corporate objectives. Served as key liaison between sales, product marketing and snowmobile engineers to ensure successful product launches resulting in increased market share. Managed multiple advertising campaigns with media partners across the Carolinas while assisting 'Corporate Branding' department with rollout of corporate advertising plans. Skilled at leading internal and external cross functional teams and driving results. Worked with editorial to develop engaging brand experiences through exhibits, conferences, and targeted events. Oversaw the development and delivery of ad sales and corporate marketing based materials including presentations, newsletters, case studies, campaign recap reports, sell sheets, promotional videos, and brand guideline documentation. This document is the basis for all Sales teams' issues regarding their account assignment, disputes, and movement. Implemented and maintained CRM program (InterAction) including development of CRM firm standards. Objective : Consistent track record of building interactive multi-media marketing campaigns for world-class brands with top-tier advertising agencies and publishing companies, securing additional revenue across all mediums. Led development of imaging track for first GE cross-HCIT national user conference, resulting in 35 approved sessions. Owned the site merchandising strategy for seasonal and horizontal campaigns on ebay.com to deliver on retail sales goals and keep a relevant presence on the homepage. Start your resume today for free and get hired faster! 20 votes The Resume Builder Create a Resume in Minutes with Professional Resume Templates Create a Resume in Minutes. Developed and executed integrated marketing plan for U.S. regional team, which included global marketing, marketing communications, field marketing, sales, product management, engineering, customer services, media relations and analyst relations. Successful track record in operations management, project/ process management and developing people. FREE Evaluation. A certified Six Sigma Green Belt, with a proven track record of getting projects from the initial process to closed. Managed advertising media and production budget for the team. How to write Experience Section in Marketing Resume, How to present Skills Section in Marketing Resume, How to write Education Section in Marketing Resume. Senior Marketing Manager Resume Examples. Most Senior Marketing Managers display in their resumes at least a Bachelor's Degree in marketing or business. Eleven years of combined experience in business-to-business marketing and sales leadership. Created first product marketing newsletter in imaging business, providing a targeted vehicle for delivering marketing message to the customer installed base. Now what if you're already a stone's throw from Jack Welch status? Get your FREE Evaluation! Accountable for front end development, two SEO resources, three UI designers, and four web copywriters; plan and drive all marketing support for PPC, Email, SEO, and Affiliate channels. Identified and researched acquisition candidates to help the company's strategic growth objective. Created and co-led the CRM Trigger Team to develop campaign pipeline based on customer insights and data analytics. Not exactly the next Bill Belichick yet, but far better than a total greenhorn. Develop, implement, and direct organic search marketing campaigns through an eight-person SEO team, driving multi-search engine optimization, budget management, and performance audits. Contributed to over 40% pipeline growth in 2014. Senior-Marketing-Manager Jobs bei StepStone. Interacted with all business segments and other organizations to resolve disputes and issues between the Enterprise organization and the regional groups. Start your CV with a powerful CV profile to reel readers in. * Sie arbeiten eng mit dem Vertriebsteam zusammen und sind in diesem Zusammenhang verantwortlich für Marketing-Kampagnen sowie deren … Also has the capability to quickly learn and utilize new skills. In that case, see these senior restaurant manager resume examples. Facilitated cross segment teams for the purpose of discussing and resolving issues regarding Wholesale, Retail, and Mobility concerns. (Senior) Marketing Manager (mw/d) Als (Senior) Marketing Manager (m/w/d) begleiten und unterstützen Sie unsere Marktkommunikation aktiv mit. Identified and acquired 30+ new local outlets for lawnmowers and snow blowers that boosted sales by 150% in Q2 and Q4 2017. Established a corporate and dealer run demo program resulting in a 15% close rate and an increase in consumer Net Promoter Score of 9%. Executed local marketing strategies including on-ground door hangers and cold calls in cooperation with the General Manager. Developed creative, and targeting testing strategies that delivered against key traffic and revenue metrics. Doubled lead generation and improved close rates. Proven leadership in aligning corporate cross-functional business-to-business and business-to-consumer marketing plans with internal and external senior management to drive growth. Hired into a newly created position to help building detailed position pieces for [company name] B2B marketing. The database tool facilitated accurate merchandising from ordering, kitting and installation saving thousands in expense for the business. Developed and presented consumer demands, innovation strategies, analytic and solutions that built opportunities for incremental growth. I define problems, assess the scope and requirements of a goal and implement effective solutions. Partnered with creative team to design email, templates, and seasonal brand imagery. Created supporting job aids and training documentation. Significantly increased the usage of our marketing materials by creating a fully customizable online local store marketing program with cost effective production capabilities. Developed and maintained positive working relationships between business segments & cross functional teams. Led Relationship Marketing C2C Seller team to persuade customers to sell on eBay through email and onsite advertising. Drove sales for the hockey category providing double digit sales increases each year by developing an USA Hockey co-branded partnership. Skills : SEO, Google Analytics, Campaign Management, Omniture. Coordinated and executed local events in markets - Business to Business and Business to Consumer to support product offerings. An innovative, results-producing Marketing Manager with in depth experience in Digital Marketing, Email Marketing, Merchandising, and Integrated Campaign Management. Responsible for entire process from conception and production to distribution and implementation. 1 der Online-Jobbörsen. Implemented cable, email, direct mail, and internet advertising/promotion. Drove the email marketing strategy and execution for post-purchase trigger streams, and new audience pilots. Using rigorous A/B testing, launched over 60 lifecycle triggers and banked 40 in 2014. Reduced overall production costs and considerably increased store level execution of all in-store point of sale materials. Return to samples page. A Degree in the field of Marketing and years of experience is commonplace among job applicants. Adept in … Developed and implemented a leads generations plan resulting in $7.5 million in new revenue over a two-year period. Managed multi-million dollar budget which grew 10-fold during tenure. Marketing experience includes executing metric-driven marketing and public relation campaigns. Top 22 Marketing Manager Resume Objective Examples to Use. Reported to General Manager as member of the US management team. Developed integrated marketing campaigns and initiatives across platforms that delivered unified messaging and maximum impact. Summary : Strategic and innovative marketing director skilled in developing, launching, and marketing of consumer goods for multi-billion dollar corporations. Designed a social media consumer connectivity campaign resulting in a record number of visitors and an increase in consumer engagement of 212%. Selected to AT&T HIPO (High Potential) Leadership Succession Program, Recognized with Marketing Key Contributor Award - 2003, 2005, 2008. Responsible for the customer definition and account assignment for the Enterprise Business organization. Transformed operational and marketing process designs, delivery of value by taking end-to-end approach in execution. Resume Sample 5 – Senior Sales & Marketing Executive resume. Having a compelling objective as the first thing the employer will read will give your resume a better chance of being read, which increases its success rate. Skills : Microsoft Office, Photoshop, Illustrator, Illustrator, InDesign, InDesign, Final Cut Pro, Logic Pro X, HTML 5, HTML 5, CSS, Teaching, Teaching, Musician, Musician. RIGHT; 2007 MA in Journalism and Social Communications, specialization in Media Marketing. This is your chance to pitch your future employer: you have 30 seconds or less to convince him to go to the next section of your resume or, unfortunately, let someone else get that marketing manager role you have been dreaming of for a while. From Our Clients…. Exceeded 2012 goal for prequalified leads by 45% through telemarketing, email campaigns, webinars and trade shows. I am looking for a new challenge where I can make a valuable contribution to the development of the company's marketing, community and business development initiatives. Creation of custom landing pages through WordPress using tracking links and source codes for reporting and analytics. Plan sales and media strategy and execute . Collaborated with the London office to develop new Marketing materials, such as in-store signage and videos, for the Trade. Marketing Manager Senior Resume Sample 5.0. Entrepreneurial thinker who values diversity and is gifted in leading and influencing change. Spearheaded strategic market research programs, which included qualitative and quantitative analyses, in order to gain diamond-related insights from target consumers. Nothing, if you're a proto-Michael-Scott. Developed impression rate formula, which brought in new clientele and provided R.O.I to current accounts, Created S.W.O.T. Gather and analyze customer insights to create consumer-centered product offerings for each unique market. Provided research data and market and account analysis to sales force that transformed key account relationships and revenue growth to over $50,000,000. 2015-2016 Area Sales Representative PepsiCo. Supported Resource Conservation Solutions providing energy reduction strategies and installations to commercial, multi-family and institutional customers. Created and implemented marketing campaigns, collateral, customer web portal, sales enablement activities and regional product launches for Radiology Information System (RIS) and Picture Archiving and Communications System (PACS). Experience in both B2B and B2C business systems. Einfach zu verwendende Word-, Excel- und PPT-Vorlagen. Deep experience in complex group and multicultural environments achieving group review and buy in, leading to streamlining of even the most complex work processes. Invested a $500K+ annual budget to lead multi-channel, multi-touch marketing programs. 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